Discover Nature Apps is a joint venture of Evan Hirsche and
Sam Serebin that seeks to connect families to the outdoors in
ways that are fun and engaging and which ultimately lead to
taking meaningful action in support of protecting our public lands.
Evan Hirsche is President of Wild Eyed Creative Services, a
consultancy focused on developing and implementing creative public
engagement strategies in support of public lands, and improving messaging, marketing
and communications in the conservation arena. He is a 23-year veteran in the wildlife
conservation field and is former President of the National Wildlife Refuge Association (NWRA),
where he played a vital role in galvanizing the volunteer refuge Friends and conservation
communities around Refuge System funding and policy needs.
Sam Serebin is Principal and owner of Green Rhino Design. He is an
award-winning designer and art director with approximately twenty
years of professional experience. He has worked for Fortune 500
companies, Wall Street firms, foundations, non-profits, universities,
and wildlife conservation organizations. He has designed magazines
(LIFE, Money, TV Guide, Business-Week) and magazine prototypes
(National Geographic Adventure, Alpinist, Broker/Dealer) that have
won numerous awards. Sam has a passion for conservation, the
outdoors, education and advocacy.
The Discover “Ding” App - the first DNA App
- is made possible through a cooperative
agreement with the U.S. Fish and Wildlife
Service, the world’s premier wildlife
conservation organization, and the J.N. ‘Ding’
Darling Wildlife Society, a long-time leader
of the volunteer refuge Friends movement.
Both Sam and Evan were raised
in families that loved games of all kinds
and regularly played them indoors and out. So, yes...