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Nature. Fun.
Your first clue: you're getting closer (to nature)!
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what is it
iPhones
  • It’s a game…
  • It’s an interpretive tool…
  • It’s a medium to help the public explore our natural world, and see more…
  • It's a revenue source for Cooperative Associations and Friends
  • RICHER EXPERIENCES

  • It answers a growing need to connect a public
  • increasingly immersed in smartphones with the outdoors,
  • giving visitors a richer experience, encouraging them to
  • look around and explore their surroundings…
  • STATE OF THE ART

  • Built on a game platform utilizing GPS,
  • Discover Nature Apps represents
  • the state of the art in outdoor education
  • and interpretation.
  • READILY ACCESIBLE

  • It can be in the palm of your hand...
  • It's at our national wildlife refuges, parks,
  • and other public and private lands...
  • Like the J.N. ‘Ding’ Darling
  • National Wildlife Refuge,
  • in Sanibel, FL…
  • where
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  • BECAUSE KIDS LIKE TO PLAY
  • and games are fun, but they
  • are also the best way to learn.

  • They teach us to think, solve
  • problems and interact through
  • language and visual media.
  • “The best part
    was seeing
    the daughter
    become an expert
    and share
    gaming skills
    with her mom
    —a reversal
    of the usual
    parent-child roles.”

    HARVARD MEDICAL SCHOOL RESEARCHER,
    CHERYL OLSON, SC.D.,
    ON VIDEO GAMES BRINGING PARENTS AND KIDS TOGETHER.

  • EXPERTS AGREE
  • games are primarily learning systems that
  • engage and entertain players.
  • They make it fun to ask, to explore and
  • to master critical analytical skills.
  • INFORMATION WHEN YOU NEED AND WANT IT
  • Unlike guidebooks, which aren’t interactive and can
  • often become a distraction, Discover Nature Apps
  • deliver the right information at the right time.
  • GAMES ENCOURAGE LIFE-LONG LEARNING
  • They promote the idea that it’s okay to try
  • and fail. Playing games means lots of failure,
  • and yet they’re still fun! Game play gives
  • players permission to take risks and activates
  • a tenacity and persistence required for effective
  • life-long learning.
  • REACH THEM WHERE THEY ARE
  • Smartphones expand the interpretive and educational toolkit of national
  • wildlife refuges, parks and other protected lands - a natural evolution that
  • tracks the growing popularity of mobile devices as the way people gather
  • information, find entertainment, capture special moments through
  • photography and connect with others.
  • INCREASE ENGAGEMENT
  • Discover Nature Apps respond to this explosive trend by
  • delivering educational content in ways that are both more
  • comprehensive and entertaining than signage and brochures.
  • where
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  • OUR GOAL
  • Every contact with a visitor to our public lands should leave a lasting impression, and a substantially greater appreciation of our nature world. With that in mind, our overarching goal is to ensure that our refuges, parks and other lands have the best tools to engage a public that is increasingly disconnected from nature.
  • THE SOLUTION TO UNDERFUNDED PUBLIC LANDS
  • We know that our refuges, parks and other public lands in particular are
  • desperately underfunded and that they need to creatively leverage scarce
  • public outreach dollars to accomplish their conservation mission.
  • CHEAPER AND BETTER THAN SIGNAGE
  • Signage and brochures are expensive, non-interactive, costly to update,
  • and really aren’t much fun! Discover Nature Apps allow you to deliver more
  • information in a fun and engaging way, in the places you want, with the flexibility
  • to update content based on changes to infrastructure, habitat and species
  • variation. Best of all, it’s an economical alternative to comprehensive signage.
  • A REVENUE SOURCE FOR FRIENDS AND COOP ASSOCIATIONS
  • Friends groups and cooperative associations are critical to welcoming visitors and raising dollars for
  • interpretive infrastructure and programs like viewing platforms, trails and school programs.
  • That's why Discover Nature Apps includes a
  • revenue sharing component that allows groups
  • to not only recoup their investment, but to receive
  • ongoing funding that will underwrite other critical
  • outreach programs.
  • DNA VERSUS SIGNAGE - ADVANTAGE DISCOVER NATURE APPS
    graph
    where
  • ABOUT US
  • Discover Nature Apps is a joint venture of Evan Hirsche and
  • Sam Serebin that seeks to connect families to the outdoors in
  • ways that are fun and engaging and which ultimately lead to
  • taking meaningful action in support of protecting our public lands.
  • FOUNDERS
  • Evan Hirsche is President of Wild Eyed Creative Services, a
  • consultancy focused on developing and implementing creative public
  • engagement strategies in support of public lands, and improving messaging, marketing
  • and communications in the conservation arena. He is a 23-year veteran in the wildlife
  • conservation field and is former President of the National Wildlife Refuge Association (NWRA),
  • where he played a vital role in galvanizing the volunteer refuge Friends and conservation
  • communities around Refuge System funding and policy needs.
  • Sam Serebin is Principal and owner of Green Rhino Design. He is an
  • award-winning designer and art director with approximately twenty
  • years of professional experience. He has worked for Fortune 500
  • companies, Wall Street firms, foundations, non-profits, universities,
  • and wildlife conservation organizations. He has designed magazines
  • (LIFE, Money, TV Guide, Business-Week) and magazine prototypes
  • (National Geographic Adventure, Alpinist, Broker/Dealer) that have
  • won numerous awards. Sam has a passion for conservation, the
  • outdoors, education and advocacy.
  • PUBLIC/PRIVATE COOPERATION
  • The Discover “Ding” App - the first DNA App
  • - is made possible through a cooperative
  • agreement with the U.S. Fish and Wildlife
  • Service, the world’s premier wildlife
  • conservation organization, and the J.N. ‘Ding’
  • Darling Wildlife Society, a long-time leader
  • of the volunteer refuge Friends movement.
  • Both Sam and Evan were raised
  • in families that loved games of all kinds
  • and regularly played them indoors and out. So, yes...
  • where



    • CONNECT  with us on
    • by EMAIL, or by calling 301-675-0949
    Copyright © 2013 Discover Nature Apps
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